A business cannot disentangle itself from communication. It is an everyday activity that brings together all the stakeholders of a business organization. Effective communication is critical for several reasons such as inculcating a culture of teamwork and result achievement. But how do you ascertain that your communication is effective? The defining factor is whether communication achieves the desired results.
The success of a business largely hinges on how effectively it communicates with employees, shareholders, the government and the public. Blips can be very costly and may take years to undo the damage. In this article, read some golden rules for effective communication in business.
Master Your Audience
Communication has several elements with the key among them being the sender and the recipients or the audience. For the sender, understanding the attributes of the receiver is key for effective communication. This will most likely define the other elements such as the medium and the timing. For the recipient, an opportunity to register feedback is critical otherwise the whole cycle will break down.
Simplicity is Key
In communication, keeping things simple is just about the most important rule. You do not need to drop technical language or use unclear terms. The language should be easily understandable by all who come across the message. It is of no purpose at all for messages to be shrouded in jargon only for the audience to seek clarification subsequently. The audience ought to understand the message first-time. And understand it correctly.
Use Right Medium
There are different mediums of communication that a business can use to pass messages to its audiences. These vary from face to face communication, electronic means or by use of high definition conferencing tools. Depending on the audience, businesses need to go for the most appropriate medium. For instance, in conferences and events with a global audience, video conferencing might be more appropriate than a face to face meet-up especially in a climate-conscious world of today.